Friday, February 05, 2010

Senomyx: Urgent Food From NanoTechnology

Note to the reader: Senomyx has exclusive agreements with Harvard University, Johns Hopkins University, Rockefeller University, and the University of California regarding various enabling technologies in the field of chemosensation. 

Senomyx is a leading company using proprietary taste receptor technologies to discover and develop novel flavor ingredients in the savory, sweet, salt, bitter, and cooling areas. Senomyx has entered into product discovery and development collaborations with seven of the world's leading packaged food and beverage companies: Ajinomoto Co., Inc., Cadbury Schweppes, Campbell Soup Company, The Coca-Cola Company, Firmenich SA, Nestlé SA, and Solae, LLC. Nestlé is currently marketing products that contain one of Senomyx's flavor ingredients. For more information, please visit www.senomyx.com.

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Forward from: Eileen Dannemann

Sourced: www.progressiveconvergence.com/

Perhaps some of you remember the day when the National Organic Standards Board and most consumers knew nothing about GMO. And we had to get educated fast and just managed to save the Organic standards from GMO on a case to case basis which was being pushed by Gene Kahn of Cascadian who sold out to Welches. Well....here is the next wave that you must be prepared for. I suggest the leaders of food movements take the time to educate themselves this weekend.

THIS IS ABOUT THE APPLICATION OF THE RELATIVELY NEW SCIENCE OF NANOTECHNOLOGY TO FOOD

It relates to S.510 the Food Safety bill

It relates to the Organic Certification diminution and Kraft being "krafty" in preparing the way with the its lobbying a few years ago to potentially set up the Organic standards to employ its patented nanotechnology and create organic product lines...like Organic diet drinks, for example.

... for your education, Tiny primer (primer for you on nanotechnology from www.etcgroup.org)

And a blurb about SENOMYX.

And a video series by Bruce Lipton that is very enlightening when you think about how Senomyx must work.

Bruce Lipton Perception (beliefs) controls genes (series of 10)

http://www.youtube.com/watch?v=JJXRjEPEhL0&feature=related

Renowned cell biologist, former University of Wisconsin Medical School professor and Stanford University researcher Bruce Lipton, PhD, MD.

... The question ultimately comes down to the "programmer," those that decide what intention they have for Senomyx. This means , "Do we trust the corporations to use this "drug" for the benefit of health. Well there, I have a clear answer ... and that is, NO! Interestingly, they company has made a concerted effort to keep their meddling out of the public and off of the labels. That, in itself, is the revelation of their intent. Upfront, they will crow about the virtues of Senomyx, and in the back room they are likely considering the manufacture of cheap Senomyx-flavored polystyrene food substitutes.

Given the moral compass of today's food industry corporations, legitimizing Senomyx is like giving a gun to the guy who is already threatening your life with a knife.

Hope this personal assessment is useful!

Bruce

See also:
New Chemical Alternative to MSG That is Coming Soon
http://articles.mercola.com/sites/articles/archive/2009/01/08/chemists-cooking-up-mysterious-quot-fifth-taste-quot.aspx

Are Nanofoods the Next Consumer Nightmare?
http://articles.mercola.com/sites/articles/archive/2008/08/19/are-nanofoods-the-next-consumer-nightmare.aspx

more from: from Eileen Dannemann:

Folks...You had better get familiar with nanotechnology. It is a technology of such small scale they are putting it in our food and drinks without labeling...for example Kraft, Nestle, Coca Cola, Campbell...Senomyx...An unlabeled food enhancer that will allow manufacturers (such as Kraft who is an "organic" foods processor) to put it in our drinks instead of sugar say, or salt or even msg. But the caveat is....Senomyx, as an example of nano technology that basically when consuming the product, it DRUGS our tongue receptors so that we "think" we are eating sugar but we are not. Are we going to allow the food manufacturers to destroy our trust in our senses? If so..the children and the intelligent of world had better start developing the advance inner sixth sense which they can't touch.

It was, by the way, a Kraft related lobbyist who diluted the organic standards

Senate Bill 510 Food Safety does not mention nanotechnology as a safety issue. Are they really interested in food safety or controlling the market?

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